I’m sorry… but can we not?

Big Food is losing stock value because of GLP-1s, and now they’re doing everything in their power to win market share back.

Including…proteinifying everything.

Pop-Tarts Protein.

Doritos Protein.

Starbucks Protein Lattes and Cold Foam.

I can’t anymore.

We’ve gone from demonizing fat…

to obsessing over carbs…

to now worshipping protein like it’s the second coming.

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All while missing the actual point:

Our food system is completely broken.

It’s ultra-processed, engineered, and profit-driven.

These “functional” snacks aren’t making people healthier.

They’re keeping consumers hooked on the same addictive, inflammatory ingredients…now with ten extra grams of protein and a shinier label.

If you want real “functional fuel,” eat real food.

Plants.

Enzymes.

Biophotons.

Fiber.

Vitamins.

Minerals.

Nutrients.

Amino acids.

Hydration.

Life-force energy.

Because no amount of added whey or soy isolate will fix what Big Food continues to destroy.

Do you think our obsession with high-protein foods is distracting us from real nourishment? Let me know in the comments.

And, if you have any other questions or comments, don’t hesitate to ask me any time in my weekly Q&A in my paid subscriber channel. If you’re not a paid subscriber, sign up below.

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