So, why didn’t you see me at Expo West this year?
Simply put—I couldn’t bring myself to go.
Last year’s experience (scroll down for photos) was more than enough for me.
Expo West is positioned as “the world's leading natural, organic, and conscious products event,” aiming to cultivate a high-integrity CPG and retail ecosystem that supports health, joy, and justice while regenerating the planet.
Sounds great in theory, right?
Except, we all know—it’s far from “natural”.
Here’s what I experienced last year:
An overwhelming amount of waste—everywhere.
Weird additives, chemicals, and preservatives in products claiming to be "healthy”.
Expensive, plastic-heavy displays—anything but sustainable.
Attendees who looked sick, exhausted, and burned out.
Friends and acquaintances complaining about stomach aches from eating too many samples.
And yet, we keep doing this dance—year after year.
To be clear, I know that many people had an amazing time at Expo this year. I missed seeing and meeting so many of you in person!
But, based on what I’ve heard through the grapevine, I wasn’t the only one feeling disillusioned.
We don’t need more products. While I fully support clean, minimally processed, sustainability-first brands, what we actually need is for people to eat more real unprocessed or minimally processed whole foods.
We don’t need more waste. Just take a look at these photos. This isn’t "regenerating the planet"—it’s destroying it. I’m pretty sure Mother Nature is disappointed in us.
So, the real question is:
How do we handle the absurd amount of waste generated at this conference and in the CPG industry at large, and who’s going to step up and solve it?
I don’t have the answers.
But, I’ll certainly keep asking the questions.
At the end of the day, please just remember that healing is about subtraction, not addition.
Less is more.
Your body is a self-healing, self-regenerating organism. Give it the right conditions, and it will heal itself.
And, it’s my life’s mission to help you create those conditions.
Do you have any thoughts? Drop them in the comments below.
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