Every single day, we see new “high-protein” cereals, bars, yogurts, smoothies, shots, powders, drinks, and snacks hitting the market—Magic Spoon’s protein granola, Koia’s Elite line, Daily Harvest’s new high-protein smoothies, Nestlé’s protein shots…
The list goes on, especially as GLP-1s go mainstream.
It’s honestly getting completely out of control.
And, yes, protein will continue to dominate CPG.
A couple of people have even called it the "AI of CPG".
There's no slowing that down.
But, here’s my spicy take.
If you’re consuming a bunch of packaged products filled with toxic ingredients that your body was never meant to consume or digest, does it really even matter how many grams of protein you’re getting?
Protein is essential, but ingredients matter just as much…if not way more.
The human body evidently thrives on real, minimally processed whole foods that nature has given us–not on a cocktail of packaged foods, additives, refined sugars, artificial sweeteners, fillers, gums, and preservatives.
Overloading on protein from hyper-processed sources can backfire in the long run, causing inflammation, acidity, nutrient absorption issues, digestive distress, liver stagnation, overwhelmed detoxification pathways, and much more.
Let’s not lose sight of the bigger picture here.
Quality over just macros.
Real food over hype and clever marketing.
Long-term health over quick-fix protein boosts.
Moderation over mindlessly chasing and obsessing over sky-high protein counts at all costs.
Agree or disagree?
Would you rather focus on eating clean, whole foods or continue chasing protein macros with a side of highly questionable, toxic ingredients?
Are you completely overcorrecting when it comes to your protein consumption
What’s REALLY going to help you achieve optimal health and longevity in the long run
Drop your take in the comments. I’d love to hear your perspective.
Remember that you’re completely unique and have health goals and needs that will change and evolve over the course of your life.
Health is multidimensional.
Your genetics, environment, activity levels, menstrual cycle phase, food/eating routines, lifestyle (stress, sleep, routines) all affect your bio-individual health at any given moment.
Always tune into your body and do what works for you.
Wondering if your body needs a reset?
Take my free Detox Phase Quiz to find out where to start your cleansing journey based on your body’s current needs and to choose the cleanse that’s right for you.
Your body thrives when it’s supported—not just with protein, but with real, whole foods that optimize digestion, support detoxification, and allow for your long-term health and vitality.
When I wasn't paying attention to protein I'd cycle between deficiency and binging. Then food sensitivities severely limited what I could eat and my protein deficiency became severe. I now use unflavored grass fed whey protein isolate; it's the only source of protein I found that didn't make me sick. Now I make sure I get a minimum amount on days I'm not fasting, and I take extra protein for repairs on days of heavy physical activity. After experiencing chronic protein deficiency I can understand why people overcompensate without realising.
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